Hard seltzer products can be spotted on a variety of JCDecaux’s out-of-home inventory across the country this spring. This new category craze is not going to die down anytime soon, and major alcohol brands are getting in on this market, leveraging the power of OOH to publicize their new products.
Campaigns have run on our street furniture in New York, Boston, and Chicago, as well as on our Chicago Digital Network. The category even touched down in the Los Angeles International Airport. From Mike’s Hard Lemonade, to Bud Light, to a Michelob Ultra version, there is a hard seltzer for everyone who is 21+.
As these are primarily new products, OOH offers a boost in brand awareness, repeatedly reaching a wide range of adults throughout their everyday lives. Exposure to ads on our various media platforms assuredly reminds consumers of the perfect drink for warm weather, as people return to city streets and to traveling.