To generate hype and increase anticipation ahead of the release of Barbie, Universal Pictures Australia, on behalf of Warner Bros. Entertainment, and EssenceMediacom Australia painted Australia Barbie pink with a national, multi-format campaign.
A bus shelter wrap, complete with custom pink vanity seating, neon lighting and a roof façade featuring the distinct Barbie logo, featured at Sydney’s Bondi Junction to immerse commuters in the world of Barbie.
