In 2024, Kia Australia returned as a major partner of the Australian Open. To promote the partnership, Kia leveraged the JCDecaux Airport network to attract attention at every step of the arrivals and departures journey. The best part - a car display that allowed passengers to get up close to the all-electric EV9.
The brand also turned heads in Melbourne with a special build shelter wrap located in front of the training courts at Melbourne Park. Luxurious seats, an audio visual showcase, neon lights and an impactful shelter wrap complete the experience, immersing commuters in the world of Kia.
