Ralph Lauren is the official outfitter of the Australian Open and to promote the collection, the brand returned to Sydney Airport's T3, building awareness at every step of the departures journey. To maximise engagement, the brand activated a beautifully styled pop-up store allowing travellers to get their hands on official AO merchandise while they wait for their flight.
In Melbourne, the brand captured attention with Digital Large Format, Small Format, and a Tram Wrap.
