To promote one of the year’s most anticipated films, Warner Bros. Entertainment and EssenceMediacom generated excitement with a thrilling multiformat campaign spanning the Trans-Tasman.
The brand transformed a tram shelter in the heart of Melbourne to feature custom sandy-seating and a motion-detector sound panel playing snippets of Hans Zimmer’s epic score, transporting commuters straight to Arrakis’s desert landscape.
Other attention-grabbing formats include a Station Domination at Wynyard Station in Sydney and Southern Cross Station in Melbourne, plus a dynamic countdown to the film release in New Zealand.
