Prime Video & Amazon MGM Studios redefined impact with a JCDecaux media first activation to promote its new series, Fallout.
The brand took over Sydney’s Wynyard Station, with:
- Every single Cross Track panel - that's 50 in total!
- 100% share of time on XTrackTV.
- 100% share of time on key Digital Large Format sites.
- Station Domination to complete the immersive experience.
Amazon Prime Video also created three attention-grabbing shelter immersions in Melbourne, designed to transport commuters to the post-apocalyptic universe of Fallout.
