90% of people are more likely to remember ads that are funny, so this Specsavers' campaign is sure to not only turn heads but also stay on everyone's minds.
The genius creative playfully features the WRONG location across Digital Large Format screens inside and around Australia’s major airports, cheekily reminding viewers they should have booked a trip to Specsavers.
Directed by comedian Declan Lowney, the activations spans TV, Cinema, and digital, ensuring it’s as memorable as it is amusing.
