When it comes to impactful activations during busy retail periods, Amazon leads the way.
This festive season, Amazon brought the Christmas spirit to life with shelter immersions in Sydney and Melbourne.
The shelters made gift giving seamless, dispensing gift tags to ensure presents made their way to the right person. The multi-sensory activation also featured an array of elements, listed below, to enchant audiences and establish Amazon as the retailer of choice:
Amazon wrapped boxes
Festive garlands
Hay bales for seats
Rustic barn doors
Traditional festoon lighting strung along the ceiling
Music from Amazon’s Llamacita Christmas TVC
