Kia served up an ace in Sydney Airport's T3 Atrium with an electrifying campaign, supercharging its partnership with the Australian Open and Tennis Australia.
Tennis fans got a first-class look at the All-Electric EV5 through an immersive showcase, and they were farewelled with a full takeover of the "Goodbye" journey—from check-in to gate— before jetting off to Melbourne.
While in Melbourne, presence on high-reaching Large Format billboards after touchdown kept the brand in play.
