New council partnerships position JCDecaux at the heart of Sydney's after dark and village centre growth
JCDecaux has won out-of-home advertising contracts with Burwood Council and Ku-ring-gai Council, growing its digital Small Format footprint across Sydney and offering more opportunities for brands to connect with audiences where they live, dine, shop and socialise.
The contracts strengthen coverage across two distinct neighbourhoods; Burwood’s growing after-dark precinct, and Ku-ring-gai’s North Shore town centres, reaching established local communities through commuter, retail and weekend activity.
David Watkins, Co-Chief Executive Officer, JCDecaux ANZ, said:“Sydney is no longer a 9-to-5 city. As more LGA precincts extend into the evening, the nighttime economy becomes a genuine growth driver for advertisers. Small Format allows advertisers to connect with audiences as they move through their every day, whether they’re on the way to work, shopping or heading out at night. For brands, that means being noticed and remembered in real moments, rather than competing for attention in a crowded online feed. And programmatic buying provides the flexibility to run different messages at different times of day and to dial activity up when these areas are at their busiest.”
Burwood: powering a precinct that comes alive after dark
Following a competitive tender, JCDecaux has renewed its advertising partnership with Burwood Council for a 10-year term. The renewal includes a digitised upgrade to the Small Format network and the introduction of a new digital Large Format site in the Burwood CBD, supporting a consistent, high-quality streetscape experience aligned to Council’s vision for the precinct.
The renewal comes as Burwood progresses its After Dark Strategy, with the Central Sydney suburb designated a Special Entertainment Precinct under the NSW Government’s 24-Hour Economy strategy. The upgraded network will enhance visibility and amenity across Burwood’s key streets and activity areas, reinforcing Burwood’s attractiveness for brands looking to stay visible beyond the traditional 9 to 5.
Mayor of Burwood, Cr John Faker, said: “Our After Dark Strategy is about bringing our precinct to life beyond 5pm. Upgraded digital Small Format signage will allow advertisers to engage audiences enjoying Burwood’s growing and exciting night-time economy. This partnership with JCDecaux also helps Council promote everything our local area has to offer while creating safer, more vibrant public spaces.”
Supporting Ku-ring-gai’s vision for vibrant, connected town centres
JCDecaux has also been awarded the Small Format advertising contract with Ku-ring-gai Council, extending the network across key North Shore town centres including Lindfield, Gordon and Turramurra. The partnership will connect brands with highly engaged local audiences in everyday decision-making moments, through commuter flows, local retail, dining and weekend activity, delivering strong street-level visibility where people are actively out and about.
Ku-ring-gai's community is expected to grow significantly over the next 15 years, strengthening the LGA's $8.5 billion economy. Council is also developing a Nighttime Economy Action Plan to support more vibrant town centres. With the community set to grow and town centres evolving, advertisers gain access to audiences where local engagement is high.
Mayor of Ku-ring-gai, Cr Christine Kay, said:“Our town centres are where community life happens; people commuting, shopping locally, meeting friends and attending events. Brands can reach highly engaged local audiences in real, everyday moments across our key centres.”
