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  • Australia
  • October 19, 2021


Leading Out-of-Home media company JCDecaux today announced a long-term partnership with Optus, which will see the telco take pride of place on Sydney Airport’s iconic aerobridges in the T1 International Terminal, just in time for the expected resurgence of international travel.

Steve O’Connor, CEO of JCDecaux, said: “Australians and advertisers are eagerly anticipating the return of international travel in the coming months, particularly now that NSW has reached the 80 per cent COVID-19 vaccination targets and with other states not far behind. The Federal Government has confirmed fully vaccinated Australians and some international tourists and students will be able to travel overseas and return through Sydney Airport’s T1 International Terminal from 1 November. Brands are keen to re-invest in travel-focused and brand building campaigns, in line with the international border opening.

“As Australia’s busiest airport and the Gateway to Australia, with 50 per cent of Australia’s international arrivals, Sydney Airport’s T1 International Terminal offers a captive, high-volume, audience for brands to reach. Optus has recognised this demand, and its position on our aerobridge sites will ensure it has influence as travel resumes, and undoubtedly booms.”
 


The prominent sites across the T1 International Terminal offer high-volume, high-traffic brand exposure, capturing thousands of travellers and returning residents as they arrive and depart the airport.

Optus’ VP Marketing Mel Hopkins said: “As international borders start to re-open, we are thrilled to be entering into a three-year contract with JCDecaux to showcase our brand on Sydney Airport’s iconic aerobridges, ensuring our messages of optimism in action are visible to inbound and outbound international travellers.

 


“At Optus, we are investing in creating a better, more connected future for Australia and we believe it all starts with yes.

“Since 1992, we’ve prided ourselves on doing things differently. From the way we connect Australians, to how we’ve built our network. We’re always motivated to do better by our customers by reimagining what’s possible and that’s why Australians choose to connect on our world-class network.”


The Optus campaign is now live on the aerobridges in Sydney Airport’s T1 International Terminal.

The aerobridges were previously home to campaigns for HSBC for the past 12 years.
 

Published in Company News