- Australia
Leading Out-of-Home media company JCDecaux has won the tender to be the exclusive Out-of-Home advertising partner for Adelaide Railway Station.
Steve O’Connor, CEO of JCDecaux, said: “Adelaide Railway Station is an important, historical local landmark and one of the CBD’s busiest destinations for commuters, city workers and tourists alike. It’s a privilege to be awarded this opportunity in what has just recently been named Australia’s most liveable city, at such an iconic location at the heart of public transport in Adelaide.”
JCDecaux has been providing advertising solutions in Adelaide Railway Station since 2015. This extended agreement with the Department of Infrastructure and Transport (DIT) will see JCDecaux continue its full motion audio and video XTrackTV screen presence, as well as install new digital small format screens across the station. All new digital assets will be available to buy programmatically.
Over 230,000 people travel through Adelaide Railway Station each week. This contract gives advertisers the opportunity to engage with valuable audiences as they commute to and from the city’s university campuses, bustling shopping destinations, technology hubs and - due to its proximity to Adelaide Oval - major sporting events, in a highly visible, high dwell environment.
The six-year exclusive contract commences immediately.
JCDecaux is the only Out-of-Home media provider to offer a national rail solution to clients with a five-city metro presence in Sydney, Melbourne, Brisbane, Adelaide and Perth.