OOH is the only medium (outside of online) forecasted to grow its market share in 2018, largely thanks to Digital OOH and the evolution of data application within the industry. We have analysed the most successful and promising campaigns of 2017 to offer…
Tested for the first time in 2012, Livetouch has expanded and now offers its applications and services in over 30 cities around the world.
A recent Nielsen study shown OOH as the most effective offline medium for online traffic, generating x4 value than other media. But even with new drive-to-mobile technologies, creativity and adding value to audiences remains the key to effective mobile…