Now in its fourth year, the JCDecaux Programmatic Campaign of the Year Award celebrates brands that are pushing the boundaries and driving the industry forward by developing market-leading strategic, creative, and innovative campaigns.
T&C's Apply:
Advertisers must have booked and run a JCDecaux Programmatic campaign, with the activity having run between 1st January 2026 – 1st February 2027. Campaigns must have delivered greater than or equal to one million impressions across the JCDecaux Programmatic Out-of-Home network AND allocated a minimum 20% share of the overall programmatic Out-of-Home campaign budget to JCDecaux to be eligible for entry. Entries can be submitted by the media agency, trading desk, direct advertiser, or DSP as a managed service that planned and transacted the campaign.
Winner
The campaign tackled a familiar challenge in Australia - turning SPF into a daily habit. It combined smart targeting and contextual messaging to build consistent presence at scale.
Programmatic Out-of-Home enabled the campaign to reach target audiences efficiently with real-time optimisation, adjusting where and when the ads appeared to maximise efficiency.
increase in brand sales over the campaign period
lift in brand familiarity
lift in purchase consideration
2025 Highly Commended
In partnership with Yahoo DSP, Virgin Australia used a data-led approach of dynamic alignment, geofencing and sequential storytelling to target key audiences for their Business Flyer campaign.
Their aim was to increase brand awareness and loyalty program sign ups, driven by a strategic programmatic approach. The campaign resulted in a 15% uplift in brand perception* and a clear progression of customers through the sales funnel.
Winner
Their winning entry demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth.
By strategically placing creative in targeted environments, the campaign drove significant shifts in brand perception and purchase intent, leading to instant and sustained sales growth.
