As the world of mobile apps becomes increasingly saturated with new products and services being presented to consumers each day, the ability to successfully stand apart from competitors with a unique voice requires an equally unique marketing strategy. Enter out-of-home advertising.
According to the most recent consumer engagement report by OAAA and The Harris Poll, of the 77% of consumers in cities of 1M+ population that have recently engaged with an OOH ad, 39% searched for more information about the product, and 28% of consumers (46% of Generation-Z and 38% of Millennials) have gone on to download an app being advertised.
When taking into consideration the increased OOH engagement brought on by the recent pandemic, it’s clear that app developers have a golden opportunity for engaging consumers who are overwhelmed by ads in the virtual world.
Meta Platforms-owned Whatsapp is successfully reaching its broad consumer audience on the streets of San Francisco, New York City, and Boston with a to-the-point campaign on our static and digital street furniture inventory.
This instant-messaging giant can maximize the number of eyes on their campaign with our high-profile static kiosks and digital newsstands, bus shelters, and CIPs which dominate across some of our most densely populated North American markets.
Meanwhile on our large-format Chicago digital billboards, up-and-coming mobile banking service Lili is reaching their target audience of freelancers and business owners with their own campaign aimed at driving downloads of their easy-to-use app.
The trend of financial services being made accessible via mobile platforms is even more evident with new investing apps like Webull which are gaining popularity with Gen-Z and Millennial consumers.
Webull is taking advantage of our thoughtfully-located street furniture inventory in our New York City and Boston markets with a simple campaign that encourages immediate consumer action via a scannable QR code beside the App Store and Google Play logo.
Similarly, rising grocery-delivery service JOKR is encouraging real-time consumer engagement with their own colorful static ads on our Boston digital CIPs and eye-catching motion creatives on our New York City digital network of bus shelters.
JOKR is taking its call-to-action a step further with the inclusion of a special promotion alongside the scannable QR code. Combined with market-specific graphics such as a city map showing the downtown delivery area, this campaign is a perfect example of how to maximize consumer engagement and encourage immediate action in line with a brand’s marketing objective.